Craft Buddy was founded in 2010 by brothers Dino and Gary Wadhwani, who turned their passion for creativity and family roots in the arts & crafts industry into a global consumer brand. What began in a garden shed has grown into a thriving business based in Chesham, Buckinghamshire, now employing over 40 people and serving customers in more than 40 countries, from North America to Australia.

Our breakthrough came in 2014 with the launch of Crystal Art™, the UK’s first diamond painting kits. Loved by both children and adults, the brand has gone on to become a household name in creative crafting—featured on QVC, stocked in major retailers like John Lewis, Smyths and Hobbycraft, and enjoyed by crafters worldwide.

We proudly collaborate with leading global licences including Disney, Peter Rabbit, and Harry Potter. These magical collections have expanded the appeal of our crafts and introduced our joyful creations to new generations of crafters.

Trusted license partner of

Beyond Crystal Art™, our range includes:
* Forever Flowerz™ – DIY flower kits perfect for home décor and gifting
* Paint By Numb3rs™ – Premium paint-by-numbers sets
* Wooden Puzzles & Various other Crafts – Engaging fun for all ages
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Whether you're an experienced crafter or just starting out, our mission is to make creativity accessible, satisfying and shareable.

Craft Buddy products are available in over 200 independent shops and stocked by leading toy and gift retailers. We also work closely with our trade partners, offering exclusive designs and a commitment to innovation based on their feedback.

We have featured in a wide range of industry and consumer media, including national TV, Newspapers, industry magazines and many more...